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News: SA is getting a new airline and the founder wants you to name it

News: SA is getting a new airline and the founder wants you to name it

Kulula-founder Gidon Novick will launch a new airline later in 2020 and has invited South Africans to name the new carrier.

The airline, which has drawn inspiration from Uber, is a partnership between Novick and Global Aviation, a leading operator of Airbus A320 aircraft. The airline’s first flight between Johannesburg and Cape Town, the 12th busiest route in the world, is planned for December 2020, BusinessTech reported.

“The pandemic has created a unique opportunity to start an airline that is not only dramatically more efficient but also inventive and creative by tapping into the unique talent that our country offers,” said Novick.

He added founding team combines industry experience with fresh thinkers from the technology and hospitality sectors.

“Similar to the way Uber has transformed the point-to-point mobility, there is a huge opportunity for the airline industry to rethink its relationship with passengers and be more ‘customer obsessed’.

“This can be achieved by bringing together industry experts, technology and a fresh perspective and strategic approaches from other sectors.” says Jonathan Ayache, an ex-Uber Africa executive who is also involved in the project.

Naming the new airline

Novick has invited all South Africans ‘to put their creativity to the test’ and suggest a name for the new carrier.

Without being too prescriptive the new team are looking for a name that is unique, aspirational, and cool. Ideally it should be easy to say and memorable.

Entries can be posted on the website brandnewairline.co.za and the winner will be announced within the next two weeks. Novick said that the person who names the airline will win a year’s free travel pass.


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