Nestlé has announced it will be discontinuing the production of their Chocolate Log product in South Africa from August, cape(town)etc reported.
According to cape(town)etc, the news first hit social media when a speciality food supplier, Aubergine Speciality Foods which supplies South African delicacies for those in Canada, posted on Facebook that the beloved chocolate treat will no longer be available.
The company has since confirmed this, saying: “As Nestlé, our purpose is to delight our consumers through tastier and healthier products. We know that one of the main drivers of the chocolate category is innovation and that consumers love new products. Taking this into consideration, we do discontinue certain products and introduce new ones to the market.”
The chocolate, made with a marshmallow centre sitting on a crisp wafer and covered in chocolate, has been a staple of school tuck shops, corner stores and sweet aisles for the past 50 years.
“We equally understand that its discontinuation may somehow disappoint some of our loyal consumers,” said the company.
South Africans on social media are definitely disappointed, with many expressing how much they are going to miss the unique chocolate.
“Nooooo that’s shocking… All the good chocolates get discontinued,” said one.
Others compared this to other chocolates which have been slowly disappearing off our shelves. “First Tempo now this. It’s a travesty,” a social media user said.
Nestlé told cape(town)etc, South Africans have new exciting offerings to look forward to as they plan on bringing out a variety of new chocolates in the coming months.
Image: Aubergine Speciality Foods/Facebook