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Five fashion entrepreneurs won a business incubation prize worth more than R100 000 during The Hook Up Dinner Ekurhuleni (THUDEkurhuleni) that was held at Germiston Lake on Thursday, 8 August 2019.

The City of Ekurhuleni through its Youth Directorate partnered with THUD and other stakeholders like National Youth Development Agency (NYDA) to support the business of young people in Ekurhuleni.

During the THUDEkurhuleni, the City and its stakeholders pledged financial support as while as non-financial support to young entrepreneurs.

The network sessions take place once a month whereby young people pitch their ideas to experts and their peers. They are given advices to improve and grow their businesses.

The City of Ekurhuleni Divisional Head for the Youth Directorate Adv. Modise Koetle said the sessions will have different themes for pitching that will change every month. In July the theme was the youth in agriculture.

“THUDEkurhuleni gives young people in business a chance to network with their peers, experts, potential funders and customers. These sessions give young people access to the market, especially in the SMMES sector,” he said.

David Tlale, one of the fashion heavyweights in the country, urged participants to master the basics, identify their skills and refine them.

“Go to fashion schools and companies that teach and produce, respectively, the line of fashion you want to pursue and learn how they do what they are doing. Know the types of material they use and the purposes for which they use them,” Tlale said. He also advised the young fashion designers to make use of mentors and learnerships to know the trade.

Obed Letsoho from NYDA announced that his organisation will give five entrepreneurs who pitched on the day four vouchers for services such as business plans, marketing strategies and other essential services they need to grow their businesses.

He added that NYDA will be giving mentoring services to these fashion entrepreneurs.

Letsoho said young people of Ekurhuleni can access the services of NYDA by logging onto www.nyda.gov.za or visiting its offices at 50 Church Street, old Boksburg Magistrate Court.

They can also call its call centre on 0800 52 52 52.


About the author

Pamela Vilakazi

Pamela Vilakazi is a recent Journalism graduate. Working for a community newspaper has allowed her to use her skill to educate, inform and uplift her community through the stories that she writes. Her interests are crime, politics, sports and entertainment.

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